Tourism

The production of the annual guide for business or leisure tourism is a perpetual challenge to destination marketing organisations. The ability to promote tourism product on-line has not diminished the importance of the printed brochure and tourism businesses expect brochures that improve in accuracy and effectiveness year on year – a tough call.
Despite huge advances in print production methods over the last ten years most catalogue work is still done in a very labour intensive way.  Entries (the individual components of the catalogue) are made up by hand and pages built up within a desktop publishing system such as Quark Xpress™ or Adobe InDesign™.
The first step in automating the production of a catalogue is to separate the data from the design.  This has an immediate and fundamental effect by allowing designers to concentrate on design and someone else – the catalogue manager – to concentrate on information management

Edinburgh Tourist Board total publication automation

Edinburgh PassageThe production of the annual guide for business or leisure tourism is a perpetual challenge to destination marketing organisations. The ability to promote tourism product on-line has not diminished the importance of the printed brochure and tourism businesses expect brochures that improve in accuracy and effectiveness year on year – a tough call.

Despite huge advances in print production methods over the last ten years most catalogue work is still done in a very labour intensive way.  Entries (the individual components of the catalogue) are made up by hand and pages built up within a desktop publishing system such as Quark Xpress™ or Adobe InDesign™.

The first step in automating the production of a catalogue is to separate the data from the design.  This has an immediate and fundamental effect by allowing designers to concentrate on design and someone else – the catalogue manager – to concentrate on information management.

Traditional versus automated

Edinburgh FestivalTraditional – A designer lays out pages at the beginning of the production process. Any subsequent alteration to the number and size of entries results in changes being made over several pages. This is costly and carries the danger of entries being lost as they are moved across the catalogue

Automated – Pages are created automatically at the end of the production process. Prior to that any additions, deletions and changes to the size of entries are made within the catalogue management system. Updates can be run at any time

Traditional -A designer makes amendments within the pages of the catalogue. To do this entries have to be located, opened and amended. Addition or deletion of entries affects the running order of the entire publication. This is costly and contains the risk of error.

Traditional -A designer makes amendments within the pages of the catalogue. To do this entries have to be located, opened and amended. Addition or deletion of entries affects the running order of the entire publication. This is costly and contains the risk of error.

Traditional -A designer makes amendments within the pages of the catalogue. To do this entries have to be located, opened and amended. Addition or deletion of entries affects the running order of the entire publication. This is costly and contains the risk of error.

Edinburgh_Victoria_StreetThe Benefits – Automating the production of brochures results in a more flexible, cost effective and accurate publishing system. It delivers benefits to advertisers, consumers and suppliers. It also paves the way to cross-platform publishing (using brochure data to publish to the internet and vice versa)

Up to 70% reduction in the length of time needed to produce the catalogue

  • Better control over costs
  • An easy, three part proofing service for advertisers
  • Extended sales period
  • Increased accuracy of published information
  • The opportunity to use catalogue production as a means of updating the core product database Edinburgh
  • The ability to publish catalogues in print and on-line without duplication of data management