Every catalog is different and every market is different. The system is the same but how it is set up and used is aligned to the market and client needs. Catalog’nTime is configurable and does not have to be re-programmed for different markets.
The term covers a vast range of designs from the “nearly consumer” to highly technical. The case study is closer to the typical B2B style, which differs country to country, continent to continent but the differences are in the style, which is the designer’s domain. It is the job of Catalog’nTime to support the desired style.
There are some special requirements of a system that produces B2C catalogs, none more so than consumer clothing where there are special requirements for the presentation of clothing sizes. Catalog’nTime has some special features to handle it.
One of the early adopters of Catalog’nTime, the Scottish Tourist Board wanted total automation for the production of “Where to Stay” guides. These publications contain a very high level of detail that has to be packed into a tight space. Production time was reduced from weeks, even months to days; probably the greatest productivity gain that will ever be achieved. The error count was reduced to one or two, even zero per 80 page publication.
Probably the most challenging publishing environment due to the volume of critical detail and the short time frame for production. Travel publications contain table data of prices and schedules, mistakes in which, can lead to costly claims. Coupled with publication pressure is the need to publish the same data on the web but at different intervals with seasonal price variations. Catalog’nTime excels in the production of travel brochures and as a CMS for the web